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Follow that! Your Twitter Candidate Brand

Advice May 24, 2012
Follow that! Your Twitter Candidate Brand

Follow that

If you are a Tweeter, you know the basic rule already: follow to be followed.

But how about using your Twitter account to boost your career opportunities? Used the right way, your Twitter profile can land you your dream job and that without the strong privacy concerns typical to Facebook users. Sure, you may still want to censor the language you use in your tweets and the ideas you spread. Yet, with a minimum of trimming, you can convert your Twitter account into an efficient job-hunting tool and here are some hints and tips on how to boost your chances of spotting the right career opportunity and be spotted in return.

Your Twitter Candidate Brand

First of all, you should know that the majority of top employers, multi-national companies offering most job openings around the globe are outstandingly present on Twitter, sometimes with several region or country specific accounts too. Most of them post job openings and many of them interact with followers, so it is a great chance for you to engage with them and learn more about working conditions, upcoming recruiting events or opportunities fitting your profile. Chances are that in this case, they might follow you back, so here is when you need to decide on revamping your profile and give it a more professional touch.

Not willing to risk losing your friends and that extra personal touch you so relish in your private account? No worries, you can always open a new account dedicated entirely to your candidate branding quest and then maybe think of a new, less obvious headline for your previous personal account, if you don’t want potential employers to find it. The web is full of case studies in which regular graduates landed great jobs after boosting their candidate brand and engaging with employers via Twitter, so why not you?

Extra tip: get some followers and post some relevant tweets before actively engaging with your dream companies. In the end, would you follow a 0-Tweets, 0-Followers account?

Good luck!

Klara Losonczy @realworldmagUK

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