Where to start?

If you think you know roughly what you’d like to be doing, who should you do it for? We list the employers who – according to students – are best at explaining themselves online.

So far in this magazine, we’ve talked about how to get clever about using the internet in searching for, getting and developing a career. But where do you start? We’ve put together a list of some of the top graduate employers who’re getting it right online. All the companies on these pages were praised in Potentialpark’s 2012 survey of students and graduates, for some part of their online or mobile interaction with graduates. We’re not saying this is an exhaustive directory of companies to think about applying to, but it’s a good list of employers who’re trying hard to impress.

"4 in 10 graduates want to work in a creative and innovative environment."