What do I need to get there?
Anyone who has had a Saturday job as a student or at secondary school will most probably have worked in the retail sector, as a sale assistant. No formal qualifications are needed in sales assistant jobs in all sectors of the industry. However, those who want to enter into the management side or are interested in other aspects such as marketing, merchandising and becoming a buyer, will need to have a degree or BTEC HND in business studies or similar subject like maths and statistics, retail management, marketing, fashion buying and merchandising
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or economics. NVQs or other qualifications that indicate some background knowledge in business and retail are useful too.
Workers in this industry, whether working for a supermarket or high street clothes shop need knowledge of consumer trends, what”s
popular and what”s not and potential future trends. Business brains are essential: an analytical mind that can quickly discover if something is doing well in store or if it needs to be dropped is also important. Buyers and merchandisers also need to be able to make quick judgments, taking their own personal taste out of the equation.
All business and no passion make Jack the retail manager a very dull boy though. Having an interest in the products you sell and the customers you serve is just as important – after all who is the customer more likely to engage with: bored lady on till who refuses to make eye contact or smiley man whose “have a nice day” doesn”t sound American or disingenuous.