What do I need to get a job in advertising?
As well as a degree, either in an unrelated subject or a BA in Advertising and Marketing, you will also need some
work experience with agencies. Applications for graduate
training schemes should be made during the third year of study at university. Many advertising firms tend to take on graduates throughout the year, although typically interviews are held in January and assessment days follow. Graduate schemes can last from three months to one year, where you will get to work in different departments of an agency, before becoming an account manager or an account planner. Check the IPA’s (Institute of Professional Advertisers) job section: http://www.ipa.co.uk/. Once again, depending on your merits and the agency’s needs, you will then proceed to becoming an account manager or account planner.
Given the competitive nature of the industry, gaining work experience is invaluable. Enthusiasm, a willingness to work hard and accept criticism are also important in an industry that, like Danni Minogue’s face post botox injections, can be hard to read.