Degree and University: BSc in Marketing at Lancaster University Management School (Oct 2003 – June 2006).
Work Title: Customer Activation Manager
What do you actually do? When I first graduated, I started working in the Nastle Confectionery Division as a Business Development Executive (Sept 2006 – Jan 2007). This was a field based sales role, and I was responsible for building relationships with store managers, and then working with them to maximise sales of Nestlé confectionery. In February 2007, I moved into the Nestlé Head Office at Croydon, in my new role. This role is within the Food and Beverages Department. I work within a Customer Business Team (Morrisons), and I am the store specific marketing specialist, working with brands such as Nescafé, Herta, Carnation and Nesquik. The brand team communicates their brand plans, and then I ‘activate’ these in-store, ensuring that they are compelling for the Morrisons shoppers. Tools that I can use include advertising in the retailer magazine, coupons, sampling, in-store radio, and running competitions.
Why did you decide to go into this sector? I enjoy working in marketing, particularly within FMCG, as I find it really interesting working with products and brands that people buy and interact with on a daily basis.
What do you think are the most important skills/strengths you need to make a success of what you do? You need to be creative, very ambitious, and a great team worker. Additionally, there is quite a strong analytical element to marketing and a strong grasp of numeracy is required when budgeting.
What would be the best piece of advice for graduates wishing to come into this sector? This sector is very popular amongst graduates, and therefore there is a lot of competition. A great way to stand out is to complete an internship between your second and third year of university with a large company. This is a great way to network within a company, and employers will frequently offer employment at the end of your degree, primarily through a graduate scheme.