Degree: Marketing and Business Law, University of Strathclyde
Year of graduation: 2004
Occupation: Digital support manager at Royal Mail
What do you do in your job?
I work in the digital team, which is part of the bigger marketing brand team. I manage a portfolio of web-development projects – between six and eight projects at a time. I also support the development of key web applications across the site for new and existing products and services. A big part of my job is to manage the content on our websites. I do this by reviewing user experiences and measuring effectiveness, and then delivering improvements on the site. I work closely with the design agencies and e-business, which produce creative designs, and copy and build the web pages. I oversee the whole process, and sign off the projects.
What was your motivation in applying?
Royal Mail has a really good, structured, graduate-training programme. Whatever the position, it encourages us to work in a real-world context from the beginning, with responsibility for projects that directly affect the success of our business. They are good at promoting graduates, and pushing them up to senior-management level. The scheme is two years long. Graduates get the opportunity to do two or three placements during that time. These allow us to gain an insight into a variety of marketing roles.
What did the application process involve?
First, there was an online application. Then I was selected to complete an online verbal and numerical test, and to do a telephone interview. This was followed by an assessment day, which I found to be really motivating. The day included a case study, a presentation and two interviews.
What do you enjoy about your job?
I enjoy the fact that you can interact with people across all departments and at all levels within the business. Briefing the design agencies, and being part of the entire creative process until delivery, is excellent.
Most challenging part of your job?
When I first started I was thrown in at the deep end, and there was a steep learning
curve. However, it gave me the opportunity to learn lots about marketing, and how to manage several big projects
at the same time.
I’m currently doing the postgraduate diploma with the Chartered Institute of Marketing. To broaden my knowledge, I’d like to complete an IDM (Institute of Direct Marketing) qualification as well.
Advice to readers considering a career in your field:
Get work experience if you can – and try to do as much of it as you can. It is good to get exposure to the marketing world, and people always remember faces. Also, tailor your applications rather than sending off general ones.