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Reading The Shop Window

Digital Age, Graduate Employers February 28, 2012
Reading The Shop Window

How a company sets out its online shop window reveals a lot about what they’d be like as an employer

Savvy shops have always known how to attract trade by setting out their store front. Elsa Buchanan looks at some of the ways switched-on companies are using their websites and social media to attract graduates… and how canny jobseekers can shop around before buying.

It’s 13 years since Web 2.0 emerged but the ’ internet continues to become a more and more integral part of daily life. Where, until recently, there was just a smattering of online job boards, there are now sleek online recruitment sites and employers keep one eye fixed on social networks. In 1981 Norman Tebbit famously urged the public to follow the example of his unemployed father who “got on his bike and looked for work, and he kept looking ’til he found it” but essay writing these days Tebbit Snr would find it far more effective to stay at home and browse employers online. It’s only in the past couple of years that companies have noticed they’re falling behind the people they want to employ and have started exploiting the opportunities presented by social networks.

Maud Richaud, a senior recruiter at Danone, is clear what was lacking in the food giant’s online presence. “The website that had existed order essay for over ten years offered a very good level of information about our HR policy, jobs and careers but it didn’t allow direct exchanges and interaction with our candidates.”

To bridge this gap, Danone created its first Facebook page in 2009 “with the idea of embodying a company with a human face and creating a communication with someone real”. There are now 15,500 fans on the ‘Danone and You’ page and up to 3,000 visitors a cialis for bph treatment day to the Danone jobs page.

Law firm Burges Salmon is another organisation that’s recently launched a Facebook page to run alongside their website. Their graduate recruitment officer Natalie Colton explains why. “We’ve chosen to set up a Facebook page to allow us to have more of a conversation with candidates interested in finding out about a career. We’re not trying to replicate our website but provide a more interactive space to promote events and provide information about life at the firm.”

An employer’s ‘shop window’ doesn’t have to be on social media, though. Global management consultancy Accenture was voted by students and graduates as having one of the best careers websites. A quick visit to their homepage shows why. You can register for email updates, they have a scrolling Twitter feed and there is in-depth information on every stage of your career with them.

This isn’t showing off; they’ve built the website this way because they know the people they want to recruit respond well to it. When you’re window shopping for a new T-shirt, you need to know what it looks like and whether spy phone app it fits. When you’re window shopping for a career, you need to know details like pay and hours but it’s also important to find out if the company fits you.

As search engines keep getting better and graduates more and more computer literate, businesses that fail to provide the right kind of information will be left behind. Students and graduates recognise companies that actively remodel their online presence and interact with them but reject those that don’t play the game. Recent findings by online recruitment researcher Potentialpark showed that tramadol and celebrex roughly 65% of UK students are happy to interact with employers by mobile phone. However employers have been slow on the uptake, with only 25 of top 113 UK companies offering mobile careers websites or apps. Even this is changing.

With so much more information on big companies available online, smaller write my essay organisations (SMEs) are losing out. A recent report by the Department for Business, Innovation & Skills showed that in the UK around 100,000 SMEs don’t have an online presence at all. However, those without the resources to create big websites can still use free social networks to engage with graduates download free spy cell phone they’re looking to recruit.

What’s motivated companies to expand their online presence and make forays into social media is the recognition that we are living in the Information Age. Graduates don’t want to apply for jobs with organisations they don’t know about – and they don’t have to. There would be huge amounts of information out cheap pharmacy there on any company even if they didn’t post it; which is why it is all the more important that they add their voice to the mix.

All of which leaves the graduate jobseeker free to browse as many potential employers as they want, any time they want. No limiting their career search, or leaving it till the last minute. The beauty of window shopping canadian pharmacy online cialis is that you don’t have to buy anything today.

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