Graduate Case Studies - NAFISA SHAFIQ - PR INTERN
My degree covered all the topics across business so I understood accounts, law, organisational structure, etc. But marketing always appealed to me because generally I'm a talker. Its part of my personality and comms suits that just fine.
I believe that communications is vital for any business. It's always evolving, from pigeons to letters to faxes. Now we have texts, phone calls, tweets and social media, so it's always evolving and that makes it important to any industry. That's what interested me in it.
I come from an Asian background, so speaking from my experiences, PR is something you tend to do not to discuss. You tend to build up a relationship with the community and build up relationships and repeat business. There's no definition for it in a lot of ethnic minorities, it can be completely different depending the industry you're in and the business you have.
So it was not something that was ever mentioned as a career. So it's interesting but I'd never really thought about it until it was advertised across the school and I went along to an open day.
I was always told at school that I speak too much and ask too many questions. I think generally it's not that widespread as a subject, even in degree form. There aren't that many PR courses, it's still very up and coming.
I think the big thing about the internship is that it actually lets you work on real life projects. It can just be like work experience but this internship was a bit different. We got to sit in on masterclasses with people who'd worked on big brands, big organisations, and key individuals. We also got to work on big projects. We worked on a real life project for hallmark, one for Bradford Uni, Northern Rail and Northern Lights PR too. It was a steep learning curve. To say that I'd learned a bit was an understatement. Like a rollercoaster ride is how I describe it.
I know there are few jobs about at the moment but paid and unpaid internship are a great way to show commitment to a career or a job. A lot of time, if you're doing an internship you might be offered a job, it's a good way to get foot in door.
Showing initiative and asking questions is a good thing. I say if you don't ask you don't get. I've got all my jobs because I've gone to business or picked up the phone and asked the businesses.
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Graduate Case Studies
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NAFISA SHAFIQ - PR INTERNNafisa Shafiq studied for a BSc in marketing at Bradford University school of management. She’s now an intern with PR firm Northern Lights. ... more |
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Funmei Samuel - Product Management InternI saw the Pearson Diversity Summer Internship on the careers website in my final year and I decided to apply. The most interesting part of this internship is the opportunity given to be responsible for your own work ... more |
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