Graduate Case Studies - Rumen Robban - Marketing Intern
Name: Rumen Robban
Age: 22
Degree and university: BA (Hons) Business, University of Westminster London
Job Title: Marketing Intern
What is it you actually do?
I am responsible for various research projects which involve compiling and analysing competitive intelligence data, producing reports and also developing a new database to hold this data. Attending and coordinating events, co-ordinating and creating newsletters, negotiating with suppliers and sourcing marketing collateral and promotional items and ultimately working towards delivering the marketing plan and strategy of Pearson VUE.
How did you get into the industry?
I secured a place on the Pearson Diversity Summer Internship Scheme which involved a two-month paid placement at one of Pearson Plc's businesses (Pearson VUE). The internship was a great opportunity for me to launch my career in a marketing discipline, and had taught me relevant skills and enhanced my commercial experience that I can take to any employer I work for in the future. The internship was a great platform to network with other interns and colleagues within Pearson Plc. Luckily for me, I was one of a handful of interns that were kept on after the initial two month internship period.
Why did you decide to go into this sector?
I decided Marketing/Advertising was a career sector of choice for me whilst studying at University; it had contributed significantly to my degree programme and it was the modules at University which I had the most fun learning and was eagerly engaged in.
What do you most like about what you do and are there any downsides?
The aspect of my job I enjoy the most is projecting my creative insight and ideas which have gone down tremendously well across the management team; I have worked on two print advertisements that have been published in the Financial Times newspaper and also working on a third in the coming weeks. A downside is waking up at 6.30am for work but on a positive side it is well worth it when you see your ideas and creativity come alive in an advert in the Financial Times!
What advice would you give to other graduates?
My advice to graduates coming into the Marketing sector would be to come with an open and enthusiastic mind, share your ideas with your team and management and always ask questions no matter how silly they may seem to be.
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