Graduate Case Studies - Luka - ESCP Europe - Master in Marketing and Creativity, Class of 2011
Name: Luka
Age: 25
Nationality: Croatian and German
Programme: Master in Marketing and Creativity, Class of 2011
After I finished my Bachelor in Business Administration at the Ludwig-Maximilians University in Munich, I completed an internship at L'Oréal Germany, gaining some experience as a Trade Marketing and Key Account Manager in the division for luxury products. During this internship I realised that in the future I would like to work in the field of Marketing and Sales. Therefore, I decided to enhance my knowledge in the specific field of Marketing as a continuance to my undergraduate studies.
ESCP Europe is one of the leading and top-ranked business schools. Furthermore, with its international campuses and programmes, ESCP Europe ensures a multicultural and dynamic learning atmosphere. This is why ESCP Europe was my first choice. Besides, I always wanted to gain some academic and practical experience abroad. ESCP Europe offers you plenty of opportunity to spend time in the most attractive cities in Europe. This was also one of the crucial conditions for me when choosing the right programme.
I was lucky that ESCP Europe introduced a new Master in Marketing and Creativity programme; it is exactly what I was looking for. I think that nowadays in Marketing you have to combine a mix of analytical skills with creative judgement, and that is exactly what the MMK teaches students. The focus on creativity also makes this programme unique. I am hoping that I will benefit from this uniqueness and gain a competitive advantage in my future career.
Furthermore I'm convinced that London and Paris offer the right surroundings for such a programme.
Marketing offers me the opportunity to combine my personality with my professional life. Therefore, I think that this programme is very suitable for me and my future goals.
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