Graduate News - Mornflake video competition
"
Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we’re organising a very different kind of video competition for Mornflake. Our approach differs in three unique ways;
1. We’re asking people to make videos about themselves. So lots of good material there! More specifically, videos about their values. The Mornflake brand must feature in the video but in a product placement kind of way. We’re not looking for cheesy reasons why people should eat Mornflake oats. The best video creator will win a cash prize of 15,000.
2. We’re conducting the competition on Facebook using an application called Uvizz (check out the video on their home page – truly impressive). Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.
3. We’re adopting an open source approach to engaging online communities and have commissioned a network of independent thinkers called Minciu Sodas. They are building a directory of online communities in the UK and starting conversations with people in an open, respectful and authentic way. A way that reflects Mornflake’s values. This data will be made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.
The competition was launched on the 15th of June which leaves just over a month till the closing date for entries on the 19th of July. You can register here and and can find the basic entry rules here.
"
Subscribe to this RSS feedAdd to
Send to a friend
Post a comment
Comments
No comments....
Graduate Employers
| Total Professions | TotalProfessions.com was created to guide and inspire you about th... | more |
| D&AD | What we do Well, if you were keeping it short, if you were writ... | more |
| RICS - Royal Institution of Charte... | RICS is the world's leading qualification when it comes to profess... | more |
| TravelWorks | TravelWorks offers a myriad of volunteer and paid work opportuniti... | more |
| ESCP Europe Business School | Founded in 1819 and now one of the world’s oldest business s... | more |
| Towers Watson | Towers Perrin and Watson Wyatt have come together as Towers Watson... | more |
| Nottingham University Business Sch... | Postgraduate study at Nottingham University Business School offers... | more |
| nucleargraduates | The UK’s nuclear industry is facing its biggest challenge in... | more |
| AXA UK | With 210,000 employees and distributors worldwide and a presence i... | more |
| PwC | PwC is the one firm for all talented graduates. As one of the wor... | more |
Latest Graduate Jobs
| Title | Organisation | Apply by |
|---|---|---|
Company Secretarial/Governance Graduate - Immediate start
|
PwC | 03 Jun 2014 |
| Radiological Protection Engineer | Magnox | 31 Jan 2012 |
| Materials and Metallurgy | Magnox | 31 Jan 2012 |
| Project Management | Magnox | 31 Jan 2012 |
| Waste Management and Environmental Science | Magnox | 31 Jan 2012 |
| Project and Safety Care Engineers | Magnox | 31 Jan 2012 |
| Mechanical Engineer | Magnox | 31 Jan 2012 |
| Chemical Engineer | Magnox | 31 Jan 2012 |
| C&I/Electrical Engineering | Magnox | 31 Jan 2012 |
|
Exciting new business Placement opportunities within Human R...
|
PwC | 31 Dec 2012 |
Graduate Case Studies
|
JONATHON WEBSTER - STARTUP SUMMER SCHEME PARTICIPANTJonathon Webster is studying Information Systems Engineering at Imperial College London ... more |
|
VICTORIA MOREMON - SOLICITORVictoria Moremon is a solicitor working across the private client and residential property and land estates departments at Latimer Hinks. She studied law at Teesside University ... more |
|
PUJA MEHAN - TRAINEE SOLICITORPuja Mehan is a Trainee Solicitor with Herbet Smith. She studied Law LLB at King's College, University of London. ... more |
|
MICHAEL SKREIN - CSR PARTNERMichael Skrein is the CSR Partner for Reed Smith. He studied modern history at Oxford before doing and MA in international relations in California. ... more |
Graduate Advice
|
Less than Satisfactory: UK schools and colleges Ofsted (who inspect schools in the UK) just released their annual report,... more |
|
Getting Help from the Professionals Recently PUSH asked its viewers if they knew what a professional body was.... more |
|
Famous playwright Alan Bennett has today warned that the increased tuition... more |
|
Eyes opening.....or eyes closing? How that year out can wreck or reinforce your career... more |
Comments