Graduate Case Studies - Hannah Crampton - Sales Graduate
Name: Hannah Crampton
Age: 22 years old
University and degree: Sheffield Hallam University, BSc Hons Food and Nutrition
Job Title: Sales Graduate on the 2007 Heinz Graduate Programme. Customer Analyst on the Sainsbury’s and Waitrose account team
What do you actually do?
At present, I am a Customer Analyst working across all product categories. On a day-to-day basis, I manage the Customer Marketing budget, and ensure as a team we are planning and executing relevant and effective marketing in store. This includes in store and outdoor sampling, magazine advertorials and online promotions. Examples of activity I have recently booked include an outdoor sampling road show, which was used to drive trials of our new soup ranges, Farmers’ Market and Soups of the World, and a brand advert in the Sainsbury’s Magazine to raise awareness of additional products in the hugely popular Cook at Home Infant Feeding range. I also provide the National Account Managers with accurate information on how categories and products are performing in Sainsbury’s and Waitrose.
Were you always interested in Sales as a career?
I have always been interested in working in the food industry, but I was undecided about the specific area of work until I completed a one-year placement working for a large food manufacturer. Whilst at work, I decided I wanted to move into the commercial side of the business, hence my application for the Graduate Sales position at Heinz.
How did you find out about this opportunity?
I was carrying out some research on the Heinz website when I came across the Graduate application form.
What do you most like about what you do and are there any downsides?
I enjoy seeing new Heinz products on the shelf, and feel proud to be part of the company. I also enjoy seeing the activity I organise in Sainsbury’s and Waitrose stores in action and the sales it drives in store. There are no real downsides to my job. Managing the budget is quite a time- consuming task, however the work involved is necessary to ensure the budget is effectively managed and no over or under spend is missed.
What skills do you need to do what you do?
• Great team player with both Heinz
employees and external agencies
• Willingness to work hard
• Organisation skills
• Numerical reasoning
• Excellent communication skills
What would be your best piece of advice for people coming into this sector?
Wherever possible, work in the industry whilst studying at university to understand what you truly want to do and are passionate about. My degree was a sandwich course, so I worked in industry for a year and this proved invaluable for both my final year at university and my career progression following graduation. A sandwich course enables you to explore career options in a safe environment, which you will not experience at any other time in your career. I also completed a month’s voluntary work at a nutrition company during the summer break, which taught me about the areas I wanted to specialise in in the future.
Would you like to add anything?
I would highly recommend joining Heinz. Although it is hard work, I have fun and smile every day at work.
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