Graduate Case Studies - Emma Preen - Nestlé - Consumer Insight Planner
Name: Emma Preen
Age: 22
Degree and university: BBA Management degree, 1st, Lancaster University
Job title: Consumer insight planner for Nestle UK
Why did you want to work for Nestle?
I spent my year in industry, a compulsory part of my degree, with Nestle. I worked in an internal consultancy called 'business, analysis and research department'. I also liked the culture and the exposure to important projects within the business. After I left, they offered me a job. I enjoy project work and being able to develop different skills. Nestle's marketing scheme is a comprehensive programme with lots of opportunity to develop.
What do you do in your job?
I've been asked to develop a new role within Nestel. We are trying to become more "channel–focused" and more customer–facing. We want to answer the needs of the consumer, as well as of organisations like train stations or cafs. We felt that it was an area where we needed to develop consumer insight, and we need to make sure we have a plan going forward. The second part is that I am on secondment to a customer two days a week working on a vending project; my role is to develop the customer relationship. It's very early days, but Nestle is well positioned to offer lots of vending expertise.
What do you like most about your job?
The variety. It's so challenging and there's a huge amount of responsibility because it's such a new role. One of the challenges is making people aware of what I'm doing and the benefits of the project. I enjoy the fact that it's project–based and you learn different skills.
What is the most challenging aspect of the job?
The internal politics, but that's inherent in any large corporation and I see it as something you can work around. As a result, you need to manage people's expectations and inform all the key stakeholders of what you're doing.
Future plans?
The secondment will play a big part in my job for the next six months. After that I hope to continue in the consumer insight team. Then I'd like to move into an assistant brand manager position and move up as opportunities occur.
Advice for readers considering a career in marketing?
Try to get some business experience before embarking on a career. It opens your eyes and makes sure you're going down the right career path. It's not just about academic qualifications; you need to be expanding your skills–base.
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