Graduate News
Scroller on / off
Travelling the world and experiencing new cultures...

The award has been created in memory of 2005 Gradu...

With categories for Universities, Employers, Socie...

icould is the first stop for thinking about starti...

While autumn is traditionally dubbed the ‘se...

You have less than four days to enter the first Ra...

RWE npower has teamed up with Real World to host t...

If you think getting a job is all about grades ? t...

One of the great things about a career in the Law ...

Fresher’s week is now officially over for an...

FEATURED GRADUATE EMPLOYER

Logica Logo

Do innovative business consulting. Do Future IT. And do it brilliantly. Do it together with Logica and help clients around the world, across every sector, improve business performance and take the fast road to change. At Logica you can expect to work with people who work together on some of the world's most exciting business and technology challenges. Like Europe's largest, most complex infrastructure project. Or the introduction of game-changing solutions that are combating climate change.
We have start dates from May 2010 onwards. Find out about the Logica graduate scheme.

Engage with us at

www.logica.com/ukgraduates.

FEATURED GRADUATE EMPLOYER

PWC Employer Logo

is the one firm for all talented graduates. As one of the world's largest professional services firms we have a lot to offer. With an enviable range of clients - from public and private companies to governments and charities - with whom we work in partnership to create leading-edge solutions. This makes PwC the ideal employer for any budding business professional.

Graduate Case Studies - Emma Preen - Nestlé - Consumer Insight Planner

Emma-Preen---Nestle---Consumer-Insight-Planner

Name: Emma Preen

Age: 22
Degree and university: BBA Management degree, 1st, Lancaster University
Job title: Consumer insight planner for Nestle UK

Why did you want to work for Nestle?

I spent my year in industry, a compulsory part of my degree, with Nestle. I worked in an internal consultancy called 'business, analysis and research department'. I also liked the culture and the exposure to important projects within the business. After I left, they offered me a job. I enjoy project work and being able to develop different skills. Nestle's marketing scheme is a comprehensive programme with lots of opportunity to develop.

What do you do in your job?

I've been asked to develop a new role within Nestel. We are trying to become more "channel–focused" and more customer–facing. We want to answer the needs of the consumer, as well as of organisations like train stations or cafs. We felt that it was an area where we needed to develop consumer insight, and we need to make sure we have a plan going forward. The second part is that I am on secondment to a customer two days a week working on a vending project; my role is to develop the customer relationship. It's very early days, but Nestle is well positioned to offer lots of vending expertise.

What do you like most about your job?

The variety. It's so challenging and there's a huge amount of responsibility because it's such a new role. One of the challenges is making people aware of what I'm doing and the benefits of the project. I enjoy the fact that it's project–based and you learn different skills.

What is the most challenging aspect of the job?

The internal politics, but that's inherent in any large corporation and I see it as something you can work around. As a result, you need to manage people's expectations and inform all the key stakeholders of what you're doing.

Future plans?

The secondment will play a big part in my job for the next six months. After that I hope to continue in the consumer insight team. Then I'd like to move into an assistant brand manager position and move up as opportunities occur.

Advice for readers considering a career in marketing?

Try to get some business experience before embarking on a career. It opens your eyes and makes sure you're going down the right career path. It's not just about academic qualifications; you need to be expanding your skills–base.


Add to Delecious Digg Reddit Stumbleupon Furl Simpy Yahoo myweb


You need to be logged in to vote.

Article rating:
  • 3/5 Stars.
Send it to a friend | Comments (0)
Thanks for rating!

Send to a friend

To:  


From:
 

  JCapture


Thank you for posting. You message will be moderated before going live on the site

Post a comment



Comments

Comments

No comments....



 

Graduate Employers

ESCP Europe Business School Founded in 1819 and now one of the world’s oldest business s... more
nucleargraduates The UK’s nuclear industry is facing its biggest challenge in... more
Shell Step Shell Step is a UK-wide programme offering undergraduates project ... more
Millward Brown Over the past three decades, Millward Brown has grown to be one of... more
Tesco Do you want a scheme which offers graduates a balance of practical... more
Nestlé Although probably best known for our huge Nescafé and Kit K... more
View all Graduate Employers

Graduate Case Studies

Emma

Emma Heley - Celebrity Publicist - PHA Media

I work in the celebrity department of a public relations firm in Soho managing press and publicity for our celebrity clients... ... more

Cameron

Cameron Hall - PR Account Executive

Essentially I help to generate a constant stream of positive press cover for my clients. Day-to-day activities include creating press releases, arranging interviews, writing articles and responding to news stories... ... more

Samhogg DBS

Samantha Hogg - CDT Brand Consultancy (Durham MA Marketing) o

Having completed a degree in History at Durham, I decided to pursue a career in Marketing. The Durham MA Marketing programme was just right for someone looking for a qualification in management without a detailed knowledge of business and economics. ... more

Luka Lowres

Luka - ESCP Europe - Master in Marketing and Creativity, Class of 2011

After I finished my Bachelor in Business Administration at the Ludwig-Maximilians University in Munich, I completed an internship at L’Oréal Germany, gaining some experience as a Trade Marketing and Key Account Manager in the division for luxury products. During this internship I realised that in the future I would like to work in the field of Marketing and Sales. Therefore, I decided to enhance my knowledge in the specific field of Marketing as a continuance to my undergraduate studies. ... more

View all Graduate Case Studies

Graduate Advice

whos hiring

Who's Hiring?

Your guide to who has jobs, who wants interns and who needs trainees.... more

Insure

Good Relations

It is one of the most dynamic careers out there and even in these difficult... more

Advice - Facebook Article

Think Before You Click - The Negative Side of Facebook

The next time you’re about to upload pictures of your birthday party/night... more

Advice Article Stress

Don't Give Up - Smarten Up!

Although these are difficult times for graduates there are some relatively... more

View all Graduate Advice