Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we’re organising a very different kind of video competition for Mornflake. Our approach differs in three unique ways;
1. We’re asking people to make videos about themselves. So lots of good material there! More specifically, videos about their values. The Mornflake brand must feature in the video but in a product placement kind of way. We’re not looking for cheesy reasons why people should eat Mornflake oats. The best video creator will win a cash prize of 15,000.
2. We’re conducting the competition on Facebook using an application called Uvizz (check out the video on their home page – truly impressive). Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.
3. We’re adopting an open source approach to engaging online communities and have commissioned a network of independent thinkers called Minciu Sodas. They are building a directory of online communities in the UK and starting conversations with people in an open, respectful and authentic way. A way that reflects Mornflake’s values. This data will be made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.
The competition was launched on the 15th of June which leaves just over a month till the closing date for entries on the 19th of July. You can register here and and can find the basic entry rules here.