DEGREE/UNIVERSITY: Agri–business Management and Marketing, Newcastle University, 2000
OCCUPATION: In Store Support Manager, Solanum Ltd
WHAT DO YOU DO IN YOU JOB?
Solanum are the potato category managers for the supermarket, Waitrose. My role is on the commercial team, and I work closely with selected Waitrose branches to ensure that potatoes are marketed to shoppers in the most effective way. I am responsible for merchandising projects, promotion of the potato category, consumer education of different varieties, communication of advanced promotions and linking back to the factory with any quality issues that are raised.
WHAT DO YOU LIKE ABOUT YOUR JOB?
It is very varied, each day brings a different challenge and I like working in a retail environment.
WHAT WAS YOUR MOTIVATION IN APPLYING?
It is a unique job and was something very different for the industry so I could really make my mark. The supermarket relationship and account manager roles that I might want to go into later on in my career have such a large marketing role within them that I thought a marketing job would stand me in good stead for the future.
WHAT IS THE MOST CHALLENGING ASPECT OF THE JOB?
I think it is definitely trying to think of different ways to market what people perceive as a very core vegetable. It isn’t like a new product launch of a perfume, it is something that is a part of people’s everyday shopping.
There really isn’t a bad part of this job. I believe you adapt to whatever situation you are in and I thoroughly enjoy what I do.
ADVICE TO READERS CONSIDERING A CAREER IN YOUR FIELD?
I would recommend anyone to do a Chartered Institute of Marketing (CIM) course after university. I went on one while I was working and I learnt so much from it. It really helped because I was applying what I had been taught on the course to my everyday duties.