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Lucy Abbot – Creative coordinator

Case study, Media & Creative, West Midlands June 9, 2008

Lucy Abbot - Creative coordinator

Name: Lucy Abbot

Age: 24

Degree and university: BA (Hons) Politics and Philosophy, University of Warwick

Lucy grew up in Cornwall and moved to the West Midlands when she went to study at Warwick University on the outskirts of Coventry. Following her first year living on campus, she moved to live in Leamington Spa, Warwickshire. She works for ImpactInnovation, a creative consultancy in Leamington Spa advising companies that want to do something different in their approach to customer service.

What do you actually do?

Absolutely anything and everything – that’s the great thing about it! In my role as Creative coordinator, I am the main source of support for the consultants in the business. When I first started in the role, I provided creative and logistical support for client projects but I became really interested in the design side so my work has become more focused on that area. I came up with the idea of our “coffee reads” – they’re a promotional tool we use to tell companies about what we do, but they’re a bit quirky. I was really able to let my imagination run wild and developed the look and feel of them. They’re now sent out to all prospective clients, and the response has been really positive.

Why did you decide to stay in the West Midlands?

I really loved living in Leamington and thought a lot about the opportunities to work there. My friends were all prepared to move away after university to work on various blue-chip schemes but I thought working in a small company might suit me more. So when the opportunity came up at Impact, it was a no-brainer!

What do you like most about what you do?

I’ve been able to see how every part of the company works, which is really interesting – I’ve learnt so much. I also get to do something different everyday! There’s a massive amount of camaraderie – you know everything that’s going on and you can be really nosey! The great thing about Impact is that they’re a small company which really values the approach a graduate brings to them. I also get to see the big company picture too, through the work that Impact does with their clients who are mainly large organisations. On a daily basis, I work with people from the likes to O2, Waitrose and Accor hotels which gives me a great view of life in a large company.

Comments are closed.

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