DEDICATED FOLLOWER OF FASHION
Name: Kerry Byrne
Degree: Business and Marketing Management, Oxford Brookes University, 2001 (2:1)
Job Role: Assistant merchandiser at Evans International, Arcadia Group
"I travelled after university and then got stuck in a temp job. I wanted to work in fashion, and an agency suggested merchandising, which sounded perfect. I knew about Arcadia through TopShop as I shopped there and they also had a very good reputation at my university for training.
"My first position was a merchandising admin assistant and I was then promoted to assistant merchandiser. I’m responsible for driving sales and profitability in Spain, Gibraltar, Malta, Slovenia and Germany. My role is to have the right stock in the right place at the right time. Internationally, this involves taking into account anything from the climate to religious festivals and the economy of the country. It’s crucial to develop a good understanding of the market so I visited my stores in Slovenia and Spain this year, which was great.
"In retail, you need to consider your customer’s point of view. You should also have an interest in what’s happening on the high street and be a good team player because you’re working with so many people. Eventually, I want to become a merchandiser within the international structure. At Arcadia we have a structure so we always know our goals – that helps to keep us motivated!"