DEGREE/UNIVERSITY: German and Management Studies, Leeds University, 2002
OCCUPATION: Brand Manager, Royal Mail
WHAT DO YOU DO IN YOUR JOB?
I manage the Royal Mail and Royal Mail Group brands, which means that it is my responsibility to preserve the integrity of those two brands by ensuring that everything we do has a consistent look and feel to it. This includes anything from ensuring letterheads are consistent to reviewing uniforms and the livery on delivery vans.
WHAT DO YOU LIKE ABOUT YOUR JOB?
The variety. The Royal Mail brand is at the heart of all the projects we undertake, which means that I get involved in a whole range of work.
WHAT WAS YOUR MOTIVATION FOR APPLYING?
During the German part of my degree, I had the opportunity to work abroad in the marketing department of a company, which gave me a real feel for the discipline.
WHAT IS THE MOST CHALLENGING ASPECT OF THE JOB?
Royal Mail’s size is the most challenging part of the job. The enormity of the task is sometimes daunting as there are so many different areas of the business where customers come into contact with the brand.
With any high profile organisation comes negative press coverage and that can be quite difficult. The relatively infrequent, negative stories get all the coverage whereas the positive achievements are ignored.
ADVICE FOR READERS CONSIDERING A CAREER IN YOUR FIELD?
I would really focus on getting some sort of work experience while at university. I drew a lot on the experiences I had in Germany and that really helped when I was applying for jobs.