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Interview with Paul Delesalle, Winner of the Entrypark Guerrilla Marketing Challenge Part 1

News, Students' Voice July 26, 2012
Interview with Paul Delesalle, Winner of the Entrypark Guerrilla Marketing Challenge Part 1

Paul Delesalle, 20 years old, is a 3rd year student at IESEG School of Management Lille where he is preparing for a Master in Management. He is also the winner of the Entrypark Guerrilla Marketing Challenge 2012 and won a trip to Stockholm, where he visited the Entrypark office in June and met our CEO Torgil Lenning. He presented to the entire team his marketing plan, which was the best among all the other 30 entries from students in more than 10 countries in Europe and Asia who participated in the competition. On this occasion he met with Klara Losonczy, Online Communications Manager at Real World Magazine France, and he gave us an exclusive interview sharing his tricks, his trip to Stockholm and his future career plans.

Here is the first part of his interview! 



Could you please start by introducing yourself to our readers ?

My name is Paul Delesalle, I am 20  years old and I am a Master student at IESEG, where I am studying Management. In September I will start my 3rd year of studies. I am an active sportsman, I like traveling and taking part in various projects. I have already participated in international projects in Germany and Morocco.

And you have also won the Entrypark Guerrilla Marketing Challenge! We had 30 participants from 10 countries from around the world. How do you feel as the winner of this international competition?

It is truly rewarding to see my hard work appreciated, especially at a European level. Moreover, you have had many entries from different countries, so I feel proud of my achievement.

Are you satisfied with the prize you won?

I think that it is the best reward: to visit a company, discuss your project and see together if it is possible to put it into practice. This is in fact what motivated me from the start, and much more so than if the prize was a sum of money or a present. It is much better to be offered an experience and even visit another country, especially since I have never been in Sweden before.

How did you find out about the du Entrypark Guerrilla Marketing Challenge ?

I must confess I was simply lucky, because the Entrypark International Career Books were displayed at IESEG by the main entrance on a stand, but where no one could actually see them. I just passed by, I randomly picked one copy up, I browsed it and I found it quite interesting. I landed on the page with the Challenge and I read “You can win a trip to Stockholm”. I took a closer look at the competition details and since I was interested in the project, I went online and checked the Entrypark website at Now when I think back, I think I took a great decision and it turned out evne better than I initially expected!

Why do you think you were chosen as the winner? What is it that makes your marketing plan to increase the distribution and visibility of the Entrypark International Career Book 2013 on campus so special?

First of all, I think I won because my plan is really feasible. In the beginning, when I started working on it, I had a lot of crazy ideas, with a big budget, but then I told myself: It’s stupid, you need to think of something which can be easily put into practice. I took a look at what the student associations were doing to promote their projects at IESEG and I found it was perfectly possible to do something feasible and without a budget. This has then become the cornerstone of my plan. In addition, it’s a strategy that can really increase the visibility of the Career Books if we put it into practice: all the students will see it, then they will go and check the website, creating their own profile there. In a nutshell, I told myself that the most important was to do something feasible, concrete and interesting.

Can you share with us in a few words the content of your winning marketing plan?

The main idea is to have an intensive campaign of promoting the Entrypark International Career Books over three weeks following different steps. At first, we will put posters all over IESEG. They will have a nice design to attract the attention of the students and we will also display them as a desktop background picture on the computers in the computer rooms to increase their visibility. Then we will ask the support of different people in charge at IESEG: professors, administrators etc. to talk to them about the Career Books. There will therefore be three intensive weeks, the purpose of which is to create an interest among the students who will first wonder: “What are these Entrypark International Career Books?”, then go and access the website and learn more about it. It will all climax in the third week when they will go to the Career Center and finally receive the printed copies of the books.

Why would you recommend the Entrypark International Career Book to your friends, to students in France and elsewhere? What is it, in your own eyes, that makes this career guide unique and different from others?

The international dimension, first of all. Students will be able to get in contact with companies from across the globe and learn about truly interesting career opportunities just by browsing this guide book. This is of even greater value at schools like IESEG or other business schools in Europe where students are very interested in developing their career. Moreover, the connection between the Career Books and the Entrypark webpage gives a continuous dimension to the job hunting process, because as a student you can simply upload your profile by sharing your CV on the website and regularly receive attractive job offers from top employers. This is really a plus for the students!


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