What is it?
The Fast Moving Consumer Goods sector (FMCG) is not a fancy way of describing fast food chains: it refers to goods that consumers buy all the time or can’t do without such as breakfast cereals, cleaning products and coffee. They tend to be low-priced items that shoppers repeatedly buy and aside from the conceived essentials, like bread, meat and so on, include the less necessary, but still widely-bought items like Coca cola or childrens’ lunchbox snacks. Electrical white goods, although bought less often, can be included within the FMCG bracket thanks to similar turnover rates and their perceived essential-ness. Fast Moving Consumer Goods are instantly recognisable brand products such as Pepsi, Aerial, and Cadburys and they are produced by multi-million pound companies such as Nestle, Proctor & Gamble and Unilever to name just a few, which incorporate a range of household goods.
FMCG is a thriving industry because large scale quantities of household, soft drinks, food and other such products are sold everyday throughout the world. However, competition in the FMCG sector has intensified much more amongst major high street retailers such as Tesco, Sainsbury and co, who are in turn producing their own brands of soft drinks, detergents, chocolates etc.
Roles in the FMGC industry are diverse and challenging. A career in this sector encompasses a
large number of job roles like sales, advertising, marketing, finance, HR, operations, supply chain, product development, purchasing and general management. Graduates often enter the industry via training schemes and go on to complete a number of placements in different sectors. Some of the graduate careers available include: sales manager, marketing manager, product development and brand manager. FMCG is a sector where graduates can gain excellent rewards if they work (extremely) hard.
Starting salaries for a junior merchandiser are between £14,000-20,000 and between £25,000-40,000 for a buyer. At the top of the, no doubt heavily endorsed, tree, merchandising managers can earn £42,000-65,000 and category directors (think the top buyer role) £80,000 -£150,000.
Did you know?
Coca Cola was originally developed as coca wine which was wine with cocaine in it.