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Everything you need to know for a career in advertising or media

Media & Communications, Media & Creative September 29, 2010
Everything you need to know for a career in advertising or media

Everything you need to know for a career in advertising or media

What is it?

The TV programme ‘Mad Men’ hasn’t just made chain smoking and drinking whisky at 10am seem cool, it’s given Ad men their mojo back. Sure advertising cialis tubs is a well paid sector but it’s also fast paced and requires creative thinking. Journalism, on the other hand, doesn’t need a TV show to give it kudos, although Lois Lane and Clark Kent’s efforts unveiling international scams and cover ups on a daily basis compounded the idea that media ‘la la’ land is rather exotic. Unfortunately, journalism and the aura that surrounds it could do with a hefty dose of reality bites: in essence advertising is seen as the suave older brother: wearing Cartier cufflinks, while younger brother media can borrow the cufflinks sildenafil generic as much as he likes – they just look a bit stupid with his threadbare shirt. While media buyers in advertising can start on salaries from £20-40,000, those starting off in editorial can earn as little as £14,000. Few careers are more sought after by graduates than those in the media, so graduate jobs sildenafil dosing for pulmonary hypertension in this sector are notoriously difficult to get. Interns work for months on end, paid nothing or travel costs only, but this still isn’t enough to deter graduates from the profession.



Jobs in the media include working in print, magazines and broadcast media as well as new media: online/web media industries. Some of the careers in Journalism and writing to consider include: broadcast journalist, critic, fashion journalist, magazine journalist, newspaper journalist, press sub-editor, science writer, technical writer or writer. Similarly, in print publishing there are various careers including: commissioning editor, editorial assistant, lexicographer, literary agent, magazine features editor, picture researcher/editor, print production planner, proofreader and publishing rights manager.
However, with times a-changing media managers are now seeking multi-media journalists: those who are knowledgeable, multi-skilled all-rounders, who can research, write, record, edit, handle modern video, sound and lighting equipment and produce information that can be used across a range of outlets.



The constant evolution of digital media channels and the rise of social media is having a big effect on advertising too. Advertising is one of the few sectors that offer careers combining creativity and business experience and an opportunity to shape the industry itself. Early in their career individuals will be exposed to a wide range of industries and products and will very often be dealing with senior clients, making key decisions that will fundamentally affect their businesses. Some of the graduate careers in advertising include: account manager, account planner, account service and management, strategic planning, media planning and buying, creative, production, finance, IT, Legal, HR & admin etc.

The best advice for graduates considering tadalafil online a media career is to get involved at university; the student paper, radio and medicaid cover cialis TV stations are there for you to learn from. Apply for as much work experience as possible. Both these things will help you learn which aspect of the media best suits your skills.


Did you know?

The heaviest single issue of a newspaper was the Sunday New York Times, which weighed 12 pounds (5.4 kg) and contained 1,612 pages, on 14 September 1987.

Comments are closed.

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