Pepsi”s "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave," in Chinese.
Marketing is one of the most attractive careers to a large number of graduates, despite the relatively small number of graduate jobs available. Marketing is the link between a product or
service and the consumer. It is all about finding out what the consumer wants and how to provide something desirable. Thus by understanding the needs and wants of customers every firm strives to provide products and services to satisfy their customers’ demands.
Anyone aspiring to work in marketing will find a host of different industries including public sector and not-for-profit sectors. Most entry level roles are varied; touching on a range of different projects to help you get experience in many aspects of marketing. Thus you may well casino be involved in market
research, competitor analysis, internal and external communications campaigns, basic PR activities, or simply helping to organisecampaigns. A recent study showed that around 580,000 people in the UK are employed in the marketing roles.
Some of the graduate careers available in Marketing include Marketing Manager, Advertising Manager, Brand Manager, etc. Companies such as Tesco, Mason Blake, Wave Matrix and the Meltwater Group offer graduate openings in this field. Fidelity has a scheme for analysts and graduate associates which rotate its applicants around departments internally. Nestle have a rolling graduate recruitment programme which also takes on marketing roles.
Marketing managers can expect a healthy £40,000 average salary (salarytrack.co.uk) with few starting roles below £25k.
This article was produced in association with Kingston University Careers & Employability Service