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Careers in Advertising and Media – How do I get there?

Marketing & PR, Media & Creative November 2, 2010

How do you get a career in advertising and media?

 

Advertising:

As well as a degree, either in an unrelated subject or a BA in Advertising and Marketing, you will also need some work experience with agencies. Applications for graduate training schemes should be made during the third year of study at university. Many advertising firms tend to take on graduates throughout the year, although typically interviews genericcialis-rxtopstore.com are held in January and assessment days commence. Graduate schemes can last from three months to canadian pharmacy viagra 100mg one year, where you will get to work in different departments of an agency, before becoming an account manager or an account planner. Check the IPA’s (Institute of Professional Advertisers) job section.  Once again, depending on your merits and the agency’s needs, you will then proceed to becoming an account manager or account planner.

Media:

The ability to work under pressure and to deadlines is just as important as writing well and having an eye for a story. Also, bear in mind that the skills a journalist uses are transferable to many other jobs in media like PR and marketing. It’s not necessary to have a degree

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in journalism, although degree-level education is now expected by most employers. Many editors like journalists with an accredited journalism qualification such as the NCJT  (National Council of Journalist Training) because it teaches practical skills like law, government and reporting skills, as well as attaining 100wpm shorthand. The best journalism courses also have well-equipped newsrooms, produce their own student papers and focus strongly on practical journalism skills. Some of the best-known and respected centres include those at Darlington, Portsmouth, Sheffield, Harlow, Preston, Cardiff and Nottingham. Institutions such as the BBC, ITV, Channel Four and many mainstream newspapers run their own courses and training in journalism and also in radio and television production for current affairs programmes. Nowadays there is more emphasis on employing multi-skilled journalists especially in broadcast media: those who can write, report, edit and film.

Given the competitive nature of both industries, gaining work experience is invaluable. Enthusiasm, a willingness to work hard and accept criticism are also important in an industry that, like Danni Minogue’s face post botox injections, can be hard to read.

This article was cialis erectile dysfunction produced in association with Kingston University Careers & Employability Service

 

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