Students want employers to use social media to attract talent
According to research carried out by TMP Worldwide, employers must use social networking websites to gain the attention of students.The study of final year students, suggested that 8 out of every 10 students agree that organisations who use sites such as Facebook are working hard to engage with their target market.The findings also show that employer’s not embracing social media risk being overshadowed by undergraduates who are into media networking and expect businesses http://celebrexgeneric-rxstore.com/ to be as well.
However, 70 per cent of students also made it clear that businesses should not use social networking to ‘sell’ them jobs. 16 per cent of the students in
the survey own or contribute to a blog and 42 percent cheap generic viagra believe that social media is the ideal platform for communicating the employer brand. Neil Harrison, head of planning and research at TMP Worldwide said: ‘businesses simply cannot underestimate the power of social media.’
But the instant nature of social networking also means that any negativity, especially during the recruitment http://levitraonline-instore.com/ process can be quickly communicated to peers, potentially having a damaging effect on the cialis and ejaculation employer brand. Dave Coombs, head of digital media at TMP worldwide said: ‘Employers must tap into this valuable resource and realise that social media is where the candidates are.’