These rankings are the results of a survey with more than 31,000 students and graduates across Europe, looking at how different organisations’ careers websites appeal to them. They reveal that most graduates turn to a company’s own careers website for information on employers and prospective jobs, rather than using search engines and job boards.
A company’s website should provide information not available on job boards and career portals. Coca-Cola’s site, like many company’s, includes a company history, business reports and values on its career site. Employers might also mention special perks and interesting work rotations. Looking at Google’s website, for example, you’ll see it offers employees massages and medical services, as well as allowing them to bring pets to work.
Many of the top employers in this poll are giving students what they want in terms of easy-to-access information on their careers websites. A German engineering student said: “The career website should be easy to use and must have a search engine.”