These rankings are the results of a survey of more than 31,000 graduates and students across Europe looking at every aspect of how they job-hunt online, from which apps they use to which employer websites they like. They show the employers chosen by students and graduates as the best all-round communicators.
Companies at the top of the table pride themselves on giving graduates everything they need to know about careers at their organisation. Accenture has been ranked as one of the best graduate employers, providing a careers event calendar to encourage potential applicants to get involved. Arriva plc, one of the largest transport companies in Europe, has fully embraced social media through their newly launched graduate blog.
Europe is ahead of the US in using social media to search for career information and apply for jobs, says Potentialpark’s report Online Talent Communication 2012, with over a fifth of Europeans claiming to use Facebook for more than social messaging.