Social networking has changed online job-hunting beyond recognition. Over a fifth of graduates use social networks to look for career information, according to Potentialpark’s report Online Talent Communication 2012. The report surveyed 31,000 graduates and students across Europe and gauged their reactions to different employers’ Facebook pages and careers tabs.
The ability to interact directly with employers has plenty of benefits for graduates. Many employers actively use Twitter to help answer candidates’ questions. Gone are the days of continually checking static websites; now questions are answered by the professionals, or even other candidates. EU Careers has several Facebook pages dedicated to the application process, and potential candidates can be told directly about new opportunities.
This is of course bad news for the lazy as there is no longer any excuse for not knowing your stuff – everything about a company is easily accessible online nowadays. For example, if you fancy working for Accenture, just log on to YouTube and find out everything you need to know.